Cover letter

A cover letter is a short text —three or four paragraphs— that goes with your resume and answers the question the resume doesn't: why you want that role at that company, and which of their problems you can solve. While the resume lists facts, the letter connects them to the opening.

What it should say (and what it shouldn't)

A good letter makes three moves:

1. The hook: which role you're applying to and one line that shows you researched the company — its product, its expansion, its moment.
2. The evidence: one or two achievements from your track record, chosen because they answer what the posting asks for, with a measurable result.
3. The close: what you would contribute in the first months and your openness to discuss it.

What it shouldn't do: repeat your resume in paragraph form, open with "To whom it may concern", or recycle the same letter for every role — a generic letter shows faster than sending none at all.

When it matters in Latin America

Many applications in the region don't require one, and that's exactly the opportunity: when the form accepts it, most candidates skip it or attach a template. A specific letter sets you apart in processes with hundreds of applicants, and it's near mandatory when changing industries or roles, where the resume alone doesn't explain the jump. If you're targeting multinationals, prepare it in English too.

How Ingenium works on this

The cover letter is one of the base documents in the Career Accelerator, alongside the resume and LinkedIn: you work on it with your Career Coach's review so it tells a story consistent with your personal brand. Before that, the 22-point diagnostic checks whether your candidacy communicates a clear value proposition — the raw material of any letter.